By Ramin Vosough
This week in conjunction with Enterprise 2.0 in Boston, we are excited to announce the launch of our new ISV OEM program for Neudesic Pulse and our first ISV partnership, with La Jolla-based MadCap Software.
With the recent acquisition news around enterprise social, we often get asked what Neudesic’s strategy is. Our vision for enterprise social stems from Neudesic‘s 10-year background addressing enterprise customer pain points and linking business innovation to technical requirements.
According to Forrester Research, the enterprise social software space will grow to $6.4 billion in 2016, but that means it is just in its infancy now. Forrester also has reported that only 21 percent of business decision makers in firms of 100 or more employees frequently use collaboration software in their business groups or departments (“Social Enterprise Apps Redefine Collaboration,” Henry Dewing, Forrester Research, November 30, 2011).
Why just 21 percent? That percentage speaks volumes about the failure of current offerings to drive business value. Companies realize the potential of enterprise social enough to implement it, but they are also realizing the technology has to become part of a company’s culture to be used and have impact.
Our ISV OEM program helps ensure there’s an impact. The new integrated offering, MadCap Pulse, enables technical authors to create a feedback community with both employees and customers using Neudesic Pulse enterprise social software, but what is also notable is that our integration allows for MadCap’s client base to have a fully connected experience between MadCap Pulse and their Neudesic Pulse user base. This integration goes beyond the concept of a social application marketplace – it is not a social widget, browser extension or a web-part, but rather a fully integrated social experience around the technical documents that MadCap’s customer’s work with.
If there is one dominant request that we hear from customers it is that they don’t want another application, system or network to go and do work in. Our ISV OEM program and MadCap’s integration indicate that the best way to have positive business impact is through what we term “Social WorkStreams” in order to create an enterprise software foundation where employees experience the benefits of social in the tools they are already accustomed to.
MadCap is our first ISV OEM partner announcement but over the next several months, we’ll announce more partnerships, so look for upcoming announcements. These integrated, social business offerings are the future of enterprise social because they couple the value of social technology with existing workflows. If you’re interested in learning more, contact me. Or even better, stop by our booth at E2.0. We’ll be at #312 demonstrating Pulse and will be happy to show it off and answer your questions. See you there.